Founded by Jack and May Li in 1999, Jada's first toy was a 1:24 scale die-cast 1953 Chevrolet tow truck- part of their Thunder Crusher line. Though it and other lines proved successful, the company remained in obscurity until the introduction of the urban-themed DUB City brand. Launched in collaboration with DUB Magazine in 2002, the line presents officially licensed vehicles with custom rims, lowered ride height and special in-car entertainment systems. Dubs, so named for their 20-inch or bigger wheels, are among the company's best sellers and the most visible in retail outlets.

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Jada - DC Bombshells 1952 Chevy Coe Pickup

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Jada - DC Comics Bombshells 1953 Chevy

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Jada - DC Comics Bombshells 1956 Ford F100

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Jada - DC Comics Bombshells 1957 Chevy Corvette

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Jada - DC Comics Bombshells 1959 Cadillac

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Jada - DC Comics Bombshells 1951 Mercury

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Jada - 1958 Cadillac Series 62

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Jada - Knight Rider 1982 Pontiac Trans Am

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Jada - Fast & Furious RC 1970 Dodge Charger 1:16

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Jada - Fast & Furious 1970 Dodge Charger Street W/ Figurine Dominic Toretto

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Jada - Fast & Furious RC Brian's Toyota

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Jada - Fast & Furious RC Lykan Hypersport

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Jada - Fast & Furious RC 1970 Dodge Charger

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Jada - Fast & Furious RC Nissan Skyline GT-R

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Jada - Fast & Furious Build + Collect Supra with Figurine Brian O' Conner

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Jada - Fast & Furious Build + Collect Charger with Figurine Dominic Toretto

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Jada - Fast & Furious Dodge Charger Street

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Jada - Fast & Furious 1995 Toyota Supra

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Jada - Fast & Furious 1971 Nissan Skyline

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Jada - Fast & Furious Lykan Hypersport

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