Our story begins on a bright clear day of March 2012 at Cosmoprof Worldwide Bologna, Italy.
Cosmoprof Worldwide Bologna is one of the world’s three major cosmetics exhibitions that attract beauty-lovers around the globe. At this leading beauty fair, manufactures and brands are busy showcasing new launches, while buyers run around the site looking for appealing products.
Amid excitement that filled the exhibition halls, I thought of our brand KOCOSTAR.
The initial idea was vague and unclear. I wasn’t familiar with the concept of branding and I didn’t know what makes a good brand (To be honest, I’m still in search of the answer). I just wanted to start a brand and proudly present K-Beauty to the world.
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